A studio service
A sales presentation buyers can share.
A sales presentation is the deck you show in a sales meeting, and often the one your contact forwards to the people who actually decide. It has to work with you in the room and without you.
N° 01Pitch vs presentation
Pitch vs presentation
A pitch is the argument. A sales presentation is the argument plus everything a buyer needs to decide: how it works, what it costs, how you deliver.
N° 02A structure for 10 to 15 slides
A structure for 10 to 15 slides
Their situation and the problem.
What changes with your product.
How it works, in three steps.
Evidence.
Pricing or packages.
Implementation and support.
Next steps.
N° 03Make it forwardable
Make it forwardable
Write each slide headline as a full sentence that makes the point on its own, so someone reading without you still understands.
N° 04In more detail
What to get right
01
Opening slide: their situation
Name the buyer's organisation, restate what they told you on earlier calls and say what the meeting will cover. This shows the deck was built for them.
02
Problem slide: cost of doing nothing
State the problem and what it costs the buyer in time, money or risk, using their own figures where they have shared them. Do not supply numbers they have not confirmed.
03
Solution and how-it-works slides
Show the product in use with real screens or photos, and keep each step to one idea. Leave the full feature list for an appendix.
04
Evidence and pricing slides
Show results from customers who have agreed to be named or described, then lay out the packages, what each includes and what it does not. Clear limits prevent disputes later.
05
Delivery and next-step slides
Set out who does what after signing, the main stages and who supports the buyer. Close with one next step, an owner and a date.
N° 05What goes wrong
Common mistakes, and how to avoid them.
01
A generic deck for every prospect
A deck with no trace of the buyer looks like a brochure. Keep a master deck and tailor the opening, problem and evidence slides for each account.
02
Leaving the price out
The people who approve the purchase will ask what it costs, and your contact needs the answer in the file. Include the pricing or package slide in the version you send.
03
Slides that need the presenter
A slide with a picture and three words makes no sense once forwarded. Prepare a send-after version that carries the explanation in the text.
04
Too much about your company
Several slides on your history delay the part the buyer came for. Keep company background to one slide and place it after the evidence.
N° 06Terms
The words, in plain English.
01
Champion
The person inside the buyer's organisation who wants your product and argues for it internally.
02
Buying committee
The group of people in the buyer's organisation who together approve a purchase.
03
Leave-behind
The version of the deck you send after the meeting, written to be read without you.
04
Discovery call
An early conversation in which you ask about the buyer's situation, before you present anything.
N° 07Your brief
What to send us to get started.
You do not need all of it. Send what you have and we will ask in writing for anything missing.
• Your current sales deck or the talk track your team uses
• A description of the typical buyer and who else approves the purchase
• Product screenshots, photos or a demo recording
• Customer results and logos you have written permission to use
• Your pricing or package table, including what is excluded
• Brand guidelines, logo and fonts
N° 08Investment
When you're ready, we'll design it.
Deck Design
From $1,500
You have the content; we make it look investor-ready. 5–7 business days.
- 12–15 slides
- Your brand applied throughout
- Custom charts for market and traction
- One revision round
- Editable PowerPoint and PDF
Deck + Story
From $3,000
We shape the story from your notes, then design it. 7–10 business days.
- 15–20 slides
- Narrative built from your inputs
- Full custom chart set
- One-page teaser to match
- Two revision rounds
- Editable PowerPoint and PDF
Raise Kit
From $5,625
Everything for a detailed raise or sales process. 2–3 weeks.
- 25–40 slides including appendix
- Condensed send-ahead version
- Teaser and executive summary layout
- Three revision rounds
- 30-minute call before we start
- All source files
Before you choose
What you get
- A fixed price for the scope listed
- Sketches or a first draft to approve before anything is final
- Print-ready and editable files, yours to keep
What we don’t do
- Financial modelling or valuation
- Investor introductions or fundraising advice
- Legal or securities review
- Market research
Extra pages, slides or revision rounds are quoted before we start them.
N° 09Questions
The answers we give most often.
- How is this different from a pitch deck?
- Investor pitch decks sell the company; sales presentations sell the product to a customer.
- Can you design our sales deck?
- Yes. Sales decks are designed in the Deck Design or Deck + Story package.
- Do we need a separate version to send after the meeting?
- It helps. The version you present can be light on text, and the version you send needs enough text to be understood alone. The Raise Kit includes a condensed send-ahead version; in the other packages, extra slides are quoted before we start them.
- Should the deck go out before the meeting?
- Many sales teams send a short agenda first and the full deck afterwards, so that pricing is seen with its context. The right choice depends on your buyer and your sales process.
- Can our team edit the deck for each customer?
- Yes. Every package delivers an editable PowerPoint file along with the PDF, so your team can change the tailored slides.
Start your book
Need the deck designed?
Tell us what you're making. You'll get a fixed price and a schedule within two business days.