A studio service
How to write a sales pitch.
A good sales pitch is about the buyer, not you. Here is a simple way to write one, whether it is spoken, emailed or turned into slides.
N° 011. Know who you are talking to
1. Know who you are talking to
Write down the buyer's role, what they are measured on and what keeps them busy. Every line of the pitch should connect to that.
N° 022. Lead with their problem
2. Lead with their problem
Open with the problem in their words, not your product. If they nod at the first sentence, you have their attention.
N° 033. Show the change
3. Show the change
Describe what is different after they use your product, with one concrete example.
N° 044. Prove it
4. Prove it
Use evidence you can stand behind: a customer result you have permission to share, a demo, a trial.
N° 055. Make one clear ask
5. Make one clear ask
End with one next step: a call, a trial, a meeting. Not three options.
N° 06A simple template
A simple template
Problem: [buyer] struggles with [problem], which costs them [consequence].
Change: with [product], they [outcome].
Proof: [evidence].
Ask: Can we [next step] on [date]?
N° 07In more detail
What to get right
01
Write the opening line last
Draft the whole pitch, then write the hook. It is easier to find the one sentence that earns attention once you know what the rest says.
02
Use the buyer's own words
Collect the phrases buyers use in calls, emails and reviews, and describe the problem in those words. Your internal product terms mean nothing to them yet.
03
Tie each feature to an outcome
For every feature you mention, add what it lets the buyer do or stop doing. If you cannot finish that sentence, cut the feature.
04
Prepare for the usual objections
List the objections you hear most, such as price, timing and switching effort, and write a short honest answer to each. Keep them ready instead of putting them in the pitch.
05
Read it aloud and cut
Say the pitch out loud to someone outside your team. Remove every line they did not need in order to understand the ask.
N° 08What goes wrong
Common mistakes, and how to avoid them.
01
Starting with your company history
The buyer does not yet have a reason to care who you are. Open with their situation and place your background after the proof.
02
Listing every feature
A long list hides the one thing that matters to this buyer. Pick the two or three points that connect to their problem and leave the rest for questions.
03
One pitch for every buyer
A finance lead and an operations lead care about different consequences of the same problem. Keep one core pitch and change the problem line and the proof for each role.
04
Claims you cannot support
An unsupported claim damages the claims around it. Use only evidence you can show and have permission to share.
N° 09Terms
The words, in plain English.
01
Hook
The opening line of a pitch, written to make the buyer want to hear the next one.
02
Value proposition
A short statement of who the product is for, what problem it solves and why it is a better choice than the alternative.
03
Objection
A reason a buyer gives for not going ahead, such as price, timing or risk.
04
Call to action
The single next step you ask the buyer to take at the end of the pitch.
N° 10Your brief
What to send us to get started.
You do not need all of it. Send what you have and we will ask in writing for anything missing.
• Your written pitch or call script, even in rough form
• Who the buyer is: role, sector and size of organisation
• The proof you have permission to show, such as results, screenshots or a demo recording
• Your pricing or packages, if they appear in the deck
• The next step you want the buyer to take
• Logo, brand colours, fonts and product images
N° 11Investment
When you're ready, we'll design it.
Deck Design
From $1,500
You have the content; we make it look investor-ready. 5–7 business days.
- 12–15 slides
- Your brand applied throughout
- Custom charts for market and traction
- One revision round
- Editable PowerPoint and PDF
Deck + Story
From $3,000
We shape the story from your notes, then design it. 7–10 business days.
- 15–20 slides
- Narrative built from your inputs
- Full custom chart set
- One-page teaser to match
- Two revision rounds
- Editable PowerPoint and PDF
Raise Kit
From $5,625
Everything for a detailed raise or sales process. 2–3 weeks.
- 25–40 slides including appendix
- Condensed send-ahead version
- Teaser and executive summary layout
- Three revision rounds
- 30-minute call before we start
- All source files
Before you choose
What you get
- A fixed price for the scope listed
- Sketches or a first draft to approve before anything is final
- Print-ready and editable files, yours to keep
What we don’t do
- Financial modelling or valuation
- Investor introductions or fundraising advice
- Legal or securities review
- Market research
Extra pages, slides or revision rounds are quoted before we start them.
N° 12Questions
The answers we give most often.
- How long should a sales pitch be?
- As short as it can be while still covering problem, change, proof and ask. Spoken, that is often two or three minutes.
- Should a sales pitch have slides?
- For meetings, a short deck helps the buyer follow and share it internally. We design sales decks in the Deck Design package.
- Is an email pitch written differently from a spoken one?
- The order stays the same, but the email is shorter. Put the problem in the first line, keep to one piece of proof and end with one question the buyer can answer in a sentence.
- How many versions of the pitch do I need?
- One core version, plus a changed problem line and proof for each type of buyer you sell to. Rewrite the whole pitch only when the product or the market changes.
- Can you write the pitch as well as design the slides?
- The Deck + Story package builds the narrative from your notes and inputs and then designs it. You supply the facts, the proof and the offer; we do not carry out market research.
Start your book
Need the deck designed?
Tell us what you're making. You'll get a fixed price and a schedule within two business days.