A studio service
How to write a sales pitch.
A good sales pitch is about the buyer, not you. Here is a simple way to write one, whether it is spoken, emailed or turned into slides.
N° 011. Know who you are talking to
1. Know who you are talking to
Write down the buyer's role, what they are measured on and what keeps them busy. Every line of the pitch should connect to that.
N° 022. Lead with their problem
2. Lead with their problem
Open with the problem in their words, not your product. If they nod at the first sentence, you have their attention.
N° 033. Show the change
3. Show the change
Describe what is different after they use your product, with one concrete example.
N° 044. Prove it
4. Prove it
Use evidence you can stand behind: a customer result you have permission to share, a demo, a trial.
N° 055. Make one clear ask
5. Make one clear ask
End with one next step: a call, a trial, a meeting. Not three options.
N° 06A simple template
A simple template
Problem: [buyer] struggles with [problem], which costs them [consequence].
Change: with [product], they [outcome].
Proof: [evidence].
Ask: Can we [next step] on [date]?
N° 07Investment
When you're ready, we'll design it.
Deck Design
From $1,500
You have the content; we make it look investor-ready. 5–7 business days.
- 12–15 slides
- Your brand applied throughout
- Custom charts for market and traction
- One revision round
- Editable PowerPoint and PDF
Deck + Story
From $3,000
We shape the story from your notes, then design it. 7–10 business days.
- 15–20 slides
- Narrative built from your inputs
- Full custom chart set
- One-page teaser to match
- Two revision rounds
- Editable PowerPoint and PDF
Raise Kit
From $5,625
Everything for a detailed raise or sales process. 2–3 weeks.
- 25–40 slides including appendix
- Condensed send-ahead version
- Teaser and executive summary layout
- Three revision rounds
- 30-minute call before we start
- All source files
Before you choose
What you get
- A fixed price for the scope listed
- Sketches or a first draft to approve before anything is final
- Print-ready and editable files, yours to keep
What we don’t do
- Financial modelling or valuation
- Investor introductions or fundraising advice
- Legal or securities review
- Market research
Extra pages, slides or revision rounds are quoted before we start them.
N° 08Questions
The answers we give most often.
- How long should a sales pitch be?
- As short as it can be while still covering problem, change, proof and ask. Spoken, that is often two or three minutes.
- Should a sales pitch have slides?
- For meetings, a short deck helps the buyer follow and share it internally. We design sales decks in the Deck Design package.
Start your book
Need the deck designed?
Tell us what you're making. You'll get a fixed price and a schedule within two business days.