A studio service
Google Ads for SaaS, optimized for pipeline.
Stop paying for form fills that never become customers. We engineer SaaS search campaigns connected directly to your CRM, optimizing bids for qualified opportunities, contract value, and CAC payback.
N° 01The SaaS PPC problem
Forms don't pay bills. Bid on pipeline, not signups
Most digital agencies run SaaS PPC like ecommerce: they optimize for the cheapest cost-per-lead. They flood your CRM with free gmail.com signups, student researchers, and tire-kickers who never convert into paying accounts.
In B2B SaaS, the only metric that matters is Cost Per Qualified Opportunity (SQL) and Net Revenue Retention. We engineer paid search campaigns that optimize for pipeline velocity, feeding downstream CRM milestones back into the ad platforms so Google's bidding algorithm hunts for buyers with real software budgets.
N° 02Search intent architecture
The four intent tiers that drive high ACV pipeline.
01
Category & High-Intent Solution Queries
Targeting active buyers searching for software categories ('multi-tenant billing platform', 'customs compliance software'). Tight single-theme ad groups with dedicated landing pages.
02
Competitor & Alternative Campaigns
Bidding on '[Competitor] alternatives' and 'vs [Competitor]' search queries. Honest, comparison-led landing pages highlighting your architectural advantages without deceptive claims.
03
Migration & Pain-Point Queries
Capturing buyers looking to switch away from legacy enterprise incumbents ('migrate from [Legacy]', 'cheaper alternative to [Enterprise]'). High intent to transact immediately.
04
Brand Defense & Domain Protection
Guarding your brand keywords against aggressive competitors bidding on your company name, capturing high-intent navigational traffic at the lowest possible CPC.
N° 03CRM offline closed-loop
Connecting Google Ads to your actual revenue.
If Google Ads only sees a form fill, its AI optimizes for whoever fills out forms fastest. We connect Google Ads directly to HubSpot, Salesforce, or your PostgreSQL database via Google's Offline Conversion Import (OCI) API.
When a lead becomes a Sales Qualified Lead (SQL), books an executive demo, or signs a $30,000 annual contract, that exact revenue event pushes back to Google with its Google Click ID (GCLID). Google's smart bidding models adjust bids up for prospects that resemble your closed-won customers and throttle bids on low-value traffic.
N° 04Negative keyword hygiene
Aggressive negative mining. Zero waste on job seekers
Up to 35% of SaaS ad budgets are wasted on queries containing 'free', 'jobs', 'salary', 'login', 'portal', 'api docs', 'tutorial', and 'github'.
We pull search query reports weekly through the Google Ads API, automatically categorizing and blocking non-commercial search variants before they drain your media budget.
Investment
Flat management. Zero ad spend markups.
We never take a cut of your media spend. You pay a predictable flat management retainer so our goals stay focused on reducing your customer acquisition cost.
SaaS Growth
$3,000per month
For B2B SaaS companies with $5k–$15k/mo media budgets looking to establish predictable inbound pipeline.
- Complete Google Ads search campaign architecture
- Competitor conquesting & alternative search campaigns
- CRM offline conversion tracking sync (HubSpot/Salesforce)
- Weekly negative keyword mining via Google Ads API
- RSA ad copy variation & message-market fit testing
- Flat management fee — media billed to your own card
- Monthly pipeline attribution report in Looker Studio
SaaS Scale
$5,000per month
For funded or scaling SaaS companies with $15k–$50k/mo media spend deploying multi-channel search & paid social.
- Full Google Ads search & high-intent display retargeting
- LinkedIn Ads account management (account-based ABM lists)
- Deep CRM attribution modeling across all pipeline stages
- Custom high-converting SaaS landing page audits & UX advice
- Bi-weekly ad copy rotation & positioning tests
- Dedicated Slack channel with your lead growth strategist
- Weekly live pipeline & CAC payback reviews
SaaS Pipeline Audit
$1,500one-off diagnostic
For SaaS companies spending $8k+/mo wanting to identify budget leaks before scaling.
- 50-point technical audit of Google Ads & CRM tracking setup
- Search-term waste & negative keyword gap analysis
- Competitor bidding strategy & auction insights diagnostic
- Landing page conversion bottleneck walkthrough
- Actionable 60-day roadmap to reduce CAC by 20–40%
- 60-minute executive presentation with Q&A
Questions
The answers we give most often.
- How do you handle long enterprise SaaS sales cycles (3 to 9 months)?
- We implement multi-stage offline conversion imports. Rather than waiting 6 months for the closed-won deal to teach the algorithm, we pass milestone conversions: MQL created, Sales Accepted Lead, Demo Completed, and Opportunity Created with weighted pipeline value. This provides the bidding algorithm with rich feedback signals within 7–14 days.
- How do you prevent junk signups and personal email addresses?
- We configure landing page forms with business email validation (blocking @gmail.com, @yahoo.com, etc.), combine search campaigns with company-size and in-market B2B audience signals, and aggressively mine job-seeking and educational negative keywords.
- Which CRMs do you integrate with?
- We natively integrate with HubSpot, Salesforce, Close, Pipedrive, and custom PostgreSQL databases via Zapier, Segment, or direct Google Ads API webhooks.
- Do you take a percentage of our ad spend?
- No. We charge a flat monthly management fee. An agency that charges a percentage of spend has no financial incentive to help you achieve the same pipeline with less ad spend. Our incentives are 100% aligned with your capital efficiency.
- What is the minimum recommended ad spend for B2B SaaS?
- Because B2B search clicks frequently range from $8 to $25+ in competitive software categories, we recommend a minimum monthly media budget of $5,000 to ensure sufficient daily click volume for statistical significance.
Next step
Scale your SaaS pipeline with paid search.
Tell us about your product, your ACV, and your current CAC. We'll show you where the high-intent buyers are searching.