A studio service
Google Ads vs Meta Ads: Intent meets discovery.
Search intent captures active demand; social creative manufactures it. We design and manage cross-channel acquisition systems with flat management fees, CRM-backed attribution, and zero ad-spend markups.
N° 01The core divide
Intent capture vs. creative discovery
The fundamental difference between Google Ads and Meta Ads is not the ad format or the algorithm. It is the user's state of mind at the moment of impression.
On Google Search, someone is actively typing a problem, an intent query, or a competitor name. They have already diagnosed their pain and are seeking a solution. On Meta (Facebook and Instagram), users are scrolling for entertainment; your ad must interrupt their attention, agitate an unrecognized problem, and sell the desire in three seconds.
N° 02Channel economics
High CPC search vs. low CPM social
01
Google Search: Higher CPC, Higher Intent
You pay $5 to $35+ per click, but conversion rates to lead or trial are typically 5% to 15%. Cost per acquisition (CAC) is high, but sales cycles are substantially shorter because the buyer was already in-market.
02
Meta Ads: Lower CPM, Creative-Dependent
Impressions are cheap ($12 to $25 CPM), but conversion rates on cold traffic are lower (1% to 3%). Success is 80% decided by creative hook rate, offer clarity, and landing page continuity.
03
The Retargeting Synergy
Google captures the initial high-intent query; Meta keeps your brand omnipresent with social proof, customer case studies, and objection-handling video during the 30-day decision consideration window.
04
The Attribution Double-Count
If a user clicks a Meta ad, later searches your brand name on Google, and converts, both platforms will claim 100% credit. Without server-side first-party attribution, you will over-credit both networks.
N° 03Budget allocation playbook
Where should your first $10k go?
If you sell a problem that people already search for (e.g., 'commercial HVAC repair', 'SaaS billing API', 'M&A legal counsel'), exhaust Google Search first. Capture 80%+ impression share on high-intent transactional keywords before opening top-of-funnel social discovery.
If you are creating a new category, selling an impulse consumer product, or offering a visual solution people don't know exists, Meta Ads should take 70% of initial spend. Once brand search volume rises, deploy Google Search brand defense to capture the halo effect.
N° 04Attribution clarity
Blended CAC & MER. The only metric that doesn't lie
In-platform ROAS numbers reported by Meta Ads Manager and Google Ads are marketing fiction. Both claim credit for shared touchpoints using biased attribution windows.
We measure performance on Marketing Efficiency Ratio (MER) and Blended CAC: total revenue divided by total ad spend across all channels. We import offline CRM conversion milestones back into the ad platforms so bidding models optimize on closed-won cash, not inflated vanity clicks.
Investment
Flat management. Media on your card.
We never take a percentage of your media spend. You pay a predictable flat retainer for campaign architecture, copy testing, and analytics.
Google Search Intent
$2,500per month
For businesses capturing active in-market search demand.
- Complete Google Ads API search campaign build
- Granular keyword match structure & negative mining
- Continuous responsive search ad (RSA) copy testing
- High-intent competitor & brand defense campaigns
- Server-side conversion tracking & GA4 integration
- Weekly negative keyword scrubbing
- Media billed directly to your own card
Blended Growth System
$4,500per month
For scaling companies deploying cross-channel Google + Meta budgets.
- Full Google Ads search capture & brand protection
- Meta Ads creative testing, retargeting & scaling
- Cross-channel attribution modeling & blended CAC reporting
- CRM offline conversion import (HubSpot, Salesforce, Stripe)
- Weekly ad-creative analysis & messaging iteration
- Dedicated Looker Studio unified dashboard
- Bi-weekly strategic review with lead growth architect
Channel Audit & Strategy
$1,800one-off diagnostic
For advertisers spending $10k+/mo wanting an unbiased account audit.
- Full audit of Google Ads & Meta Ads account structures
- Search-term waste & negative keyword gap analysis
- Creative fatigue & audience overlap diagnostics
- Attribution reconciliation & conversion tracking audit
- Actionable 90-day channel allocation roadmap
- 60-minute executive findings presentation
Questions
The answers we give most often.
- Should I start with Google Ads or Meta Ads?
- If there is existing search volume for what you sell, start with Google Search. It is always faster to convert someone actively searching for a solution than to convince someone passively scrolling Instagram. Once search demand is captured, add Meta to drive discovery and retargeting.
- How much ad spend do I need before running both channels?
- We recommend at least $6,000 to $8,000 per month in media spend before splitting between Google and Meta. Spreading a $2,000 budget across both channels starves both algorithms of enough conversion data to exit the learning phase.
- Why do Google and Meta both take credit for the same sale?
- Meta defaults to a 7-day click / 1-day view attribution window, while Google defaults to data-driven attribution across its network. If a customer clicks a Facebook ad on Monday and searches your brand on Google to purchase on Thursday, both platforms claim 100% credit. We implement first-party server-side tracking and evaluate performance on blended CAC to eliminate this distortion.
- Is media spend included in your management fees?
- Never. Media spend is always paid directly from your company's credit card to Google and Meta. We charge a transparent flat management fee. Agencies that take a percentage of spend or bundle ad spend have an inherent conflict of interest to recommend higher ad spend regardless of profitability.
- Do you design the creative for Meta Ads?
- Yes. Our creative team designs high-converting static image ads, typography hooks, comparison tables, and visual proof assets tailored specifically to paid social performance.
Next step
Stop burning budget on unaligned channels.
Tell us what you spend and where you acquire customers today. We'll show you how we'd structure your media mix.