A studio service
Find out where your Google Ads budget goes.
Most Google Ads accounts lose a large share of their spend to searches that were never going to buy, conversion tracking that counts the wrong thing, and settings nobody has looked at since launch. A Google Ads audit reads the last 90 days of your account through the API, checks every setting that costs money, and gives you a fix list in priority order. It's fixed price, and you own the report whether or not you hire us afterwards.
N° 01What we check
Every setting that costs money.
We pull the account through the Google Ads API with read-only access, so nothing changes during the audit. Then we check the parts that decide where the money goes, in the order they usually leak.
The result is a written report with a fix list ranked by money wasted, each item marked with who can fix it: you, your current agency, or us.
01
Search-term waste
Every search that triggered a click in the last 90 days, classified, with the spend on searches that were never going to convert and the negatives that would stop them.
02
Conversion tracking
Whether conversions count real leads or page views, duplicate calls or form spam, and whether bidding is optimising toward the right one.
03
Match types and structure
Broad match spending without guardrails, ad groups doing too many jobs, and keywords competing against each other.
04
Bidding and budgets
Whether the bid strategy suits the conversion volume, which campaigns are capped by budget, and where money would earn more if moved.
05
Ads and assets
How many ads run per ad group, whether they are tested, which headlines Google's asset reports rate low, and missing sitelinks, calls and locations.
06
Landing pages
Whether each ad group lands on a page that answers its search, and how fast those pages load on a phone.
Investment
Clear scope. Clear price.
Flat management fees, quoted against account size — never a share of spend. Media is billed by the platform to your own card, so the number you see is the whole number.
Audit
from $600one-off
One account, one location or product line, a written report and a fix list.
- 90-day search-term review
- Conversion tracking check
- Structure, match-type and negative review
- Bidding and budget review
- Ad copy, asset and landing-page review
- Prioritised fix list
- Account
- 1 Google Ads account
- Spend reviewed
- up to $20,000 / month
- Campaigns
- up to 20
- Delivery
- 5 business days from access
- Handover
- written report + 30-min call
Not included
- Making the changes (Audit + fix sprint)
- Ongoing management
- Microsoft Ads (see Bing Ads audit)
- Landing-page rebuilds
- Ad spend
Multi-location audit
from $1,200one-off
Several offices, brands or product lines in one account, reviewed campaign by campaign.
- Everything in Audit
- Per-location and per-campaign findings
- Budget reallocation plan
- Competitor-bidding check on brand and staff names
- 60-min walkthrough call
- Account
- 1 Google Ads account
- Spend reviewed
- up to $75,000 / month
- Campaigns
- up to 60
- Locations
- up to 10
- Delivery
- 8 business days from access
Not included
- Making the changes (Audit + fix sprint)
- Ongoing management
- Microsoft Ads (see Bing Ads audit)
- Landing-page rebuilds
- Ad spend
Audit + fix sprint
from $1,800one-off
The audit, then we make the fixes in your account over two weeks.
- Everything in Audit
- Negatives, structure and settings fixed
- Conversion tracking corrected
- New ad variants where tests are missing
- Log of every change made
- Account
- 1 Google Ads account
- Campaigns
- up to 20
- Fix window
- 10 business days after the report
- Changes
- items on the fix list only
- Handover
- change log + 30-min call
Not included
- Ongoing management after the sprint
- Rebuilding the account from scratch (quoted)
- Landing-page or website changes
- Microsoft Ads
- Ad spend
Fixed price for the account size on the card; larger accounts are quoted before we start. The audit fee is credited against the setup fee if you move to one of our monthly management plans within 30 days.
How every package works
- One audit covers one ad account, or one of each on the combined audit.
- We work with read-only access during the audit. Nothing in your account changes unless you buy the fix sprint.
- The caps on each card are the scope. Larger accounts are quoted before we start.
- Delivery runs from the day access is granted, not from payment.
- You own the report. Use it with your own team, your current agency or us.
- In a fix sprint we change only items on the fix list, and every change goes in a log you receive.
- The audit fee is credited against the setup fee if you move to a monthly management plan within 30 days.
- Nothing here guarantees savings or results. We show where the money went and what would stop the waste.
- Anything not written on the card is not in the package. Ask before you buy; the answer is the same afterwards.
Questions
The answers we give most often.
- What access do you need?
- Read-only access to the Google Ads account, and view access to Google Analytics or your tag manager if you use them. Nothing changes during the audit.
- What do we get at the end?
- A written report with findings by area, the spend attached to each problem where it can be measured, and a fix list ranked by money wasted. Each item says who can fix it. Then a call to go through it.
- Can our current agency act on it?
- Yes. The report is written so anyone running the account can work through it. You own it whether or not you hire us.
- Do you guarantee savings?
- No. We show where the money went and what would stop the waste. How much that saves depends on how many fixes you make and how your market behaves after them.
- Is the fee credited if we hire you?
- Yes, against the setup fee, if you move to a monthly management plan within 30 days.
Next step
Find the waste before you spend more.
Send us read-only access, or tell us the monthly spend and number of campaigns. We'll confirm the fixed price and deliver the report within five business days of access.