A studio service
A Bing Ads audit for accounts nobody has checked since the import.
Most Microsoft Ads accounts were imported from Google once and left alone. Since then the import has kept running, Microsoft's looser matching has spent on searches Google would never show you for, and nobody has checked whether UET is counting anything. A Bing Ads audit reads the last 90 days through the Microsoft Advertising API and gives you a fix list in priority order, at a fixed price.
N° 01What we check
The problems that only exist on Microsoft.
Microsoft accounts have their own failure pattern. The Google import copies structure but not judgement, overwrites changes on a schedule, and does not always carry negatives. Matching is looser, so the same keyword triggers on a wider set of searches. We check for exactly that, with read-only access so nothing changes during the audit.
The result is a written report with a fix list ranked by money wasted, each item marked with who can fix it.
01
Import drift
Whether a scheduled Google import is overwriting changes, duplicating campaigns or dropping negatives.
02
Search-term waste
Every search that cost a click in the last 90 days, classified, with the spend on waste and the negatives that would stop it.
03
Matching and structure
Keywords matching far wider than intended, and ad groups built for Google's matching that do not suit Microsoft's.
04
UET and conversions
Whether the UET tag fires, which goals count, and whether automated bidding is learning from real leads.
05
Bidding, budgets and placements
Bid strategy against conversion volume, budget-capped campaigns, and spend on partner sites and Copilot placements.
06
Ads and assets
Ad counts per ad group, whether they are tested, and missing call, sitelink and location assets.
Investment
Clear scope. Clear price.
Flat management fees, quoted against account size — never a share of spend. Media is billed by the platform to your own card, so the number you see is the whole number.
Audit
from $450one-off
One Microsoft Ads account, a written report and a fix list.
- Import drift check
- 90-day search-term review
- Matching and negative review
- UET and conversion check
- Bidding, budget and placement review
- Prioritised fix list
- Account
- 1 Microsoft Ads account
- Spend reviewed
- up to $10,000 / month
- Campaigns
- up to 20
- Delivery
- 5 business days from access
- Handover
- written report + 30-min call
Not included
- Making the changes (Audit + fix sprint)
- Ongoing management
- Google Ads (see Google Ads audit)
- Landing-page rebuilds
- Ad spend
Google + Bing audit
from $950one-off
Both accounts reviewed together, so you see where the same money works harder.
- Everything in both audits
- Side-by-side cost per lead by network
- Budget split recommendation
- Import and sync review
- 60-min walkthrough call
- Accounts
- 1 Google + 1 Microsoft
- Spend reviewed
- up to $30,000 / month combined
- Campaigns
- up to 20 per account
- Delivery
- 8 business days from access
Not included
- Making the changes (fix sprint quoted)
- Ongoing management
- Landing-page rebuilds
- Ad spend
Audit + fix sprint
from $1,200one-off
The Bing audit, then we make the fixes in your account over two weeks.
- Everything in Audit
- Import schedule fixed or turned off
- Negatives and match types rebuilt
- UET goals corrected
- Log of every change made
- Account
- 1 Microsoft Ads account
- Campaigns
- up to 20
- Fix window
- 10 business days after the report
- Changes
- items on the fix list only
- Handover
- change log + 30-min call
Not included
- Ongoing management after the sprint
- Rebuilding the account from scratch (quoted)
- Landing-page or website changes
- Google Ads
- Ad spend
Fixed price for the account size on the card; larger accounts are quoted before we start. The audit fee is credited against the setup fee if you move to one of our monthly management plans within 30 days.
How every package works
- One audit covers one ad account, or one of each on the combined audit.
- We work with read-only access during the audit. Nothing in your account changes unless you buy the fix sprint.
- The caps on each card are the scope. Larger accounts are quoted before we start.
- Delivery runs from the day access is granted, not from payment.
- You own the report. Use it with your own team, your current agency or us.
- In a fix sprint we change only items on the fix list, and every change goes in a log you receive.
- The audit fee is credited against the setup fee if you move to a monthly management plan within 30 days.
- Nothing here guarantees savings or results. We show where the money went and what would stop the waste.
- Anything not written on the card is not in the package. Ask before you buy; the answer is the same afterwards.
Questions
The answers we give most often.
- Why audit Bing separately from Google?
- Because it fails differently. The problems that cost money on Microsoft, import drift, looser matching and partner-site spend, do not show up in a Google audit.
- What access do you need?
- Read-only access to the Microsoft Advertising account. Nothing changes during the audit.
- Should we just turn Bing off?
- Sometimes, and the audit will say so. For many businesses, especially those whose customers are older or search on desktops, a cleaned-up Bing account turns out to be the cheapest leads they have.
- Is the fee credited if we hire you?
- Yes, against the setup fee, if you move to a monthly management plan within 30 days.
Next step
Find out what the import has been spending.
Send us read-only access, or tell us the monthly spend and number of campaigns. We'll confirm the fixed price and deliver the report within five business days of access.