A studio service
Real estate fund pitch deck design for LPs who read the track record first.
A fund deck is not a deal deck with more pages. An LP is underwriting you, not an asset: your strategy, your realised returns deal by deal, your fee terms and your pipeline. We design real estate fund decks the way an allocator reads them, track record first, terms in plain sight, every number sourced, in the institutional register that gets a second meeting.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Fund Deck
The LP deck, designed from your strategy note and track-record spreadsheet.
7–10 business days
- 15–20 designed slides
- Track record table and 2 case-study spreads, from your figures
- Fund terms and waterfall drawn as one diagram
- 2 revision rounds
- Editable PowerPoint source files
- Not included: LP teaser, appendix, financial modelling, PPM or LPA drafting
LP Package
Deck, teaser and the appendix that answers the DDQ before it is sent.
Priority · 10 business days
- 20–30 designed slides
- 2-page LP teaser matching the deck
- Track-record appendix, up to 20 deals, DDQ-ready
- Returns and sensitivity visualised from your model
- 3 revision rounds
- Editable PowerPoint + teaser files
- Not included: financial model build, data-room hosting, legal documents
Capital Formation Suite
The full capital-formation set for a first close and every meeting after it.
Rush · 7 business days
- Deck, LP teaser and appendix, up to 50 pages in all
- Data-room version and a one-page fund summary
- Quarterly LP update template in the same design
- Reusable deck template for the next vintage
- 60-minute strategy call, 3 white-glove revision rounds
- All source files
- Not included: PPM, LPA and subscription documents; placement-agent services; model build
N° 01What fund decks get wrong
Four ways a good manager loses the allocator.
01
Projected returns, no realised ones
A target IRR without a table of exited deals reads as hope. We design the track record as the centrepiece: deal, asset class, dates, equity in, multiple and IRR out, realised versus projected marked clearly.
02
Strategy that could be anyone's
"Value-add multifamily in growth markets" describes half the market. We make the edge visible: sourcing, basis, execution, and the one thing you do that the comparable managers do not.
03
Terms hidden in the appendix
Management fee, carry, preferred return, catch-up, GP commitment. LPs look for them on the first pass. We put the terms on one clean slide and the waterfall as a diagram.
04
A deck that cannot be skimmed
Allocators see hundreds of decks. Ours are built for a five-minute read and a forty-minute meeting: one message per slide, headline first, detail below the fold.
N° 02Who this is for
First funds to Fund IV.
01
Emerging managers raising Fund I
Where the track record was earned at a previous firm or on deal-by-deal syndications. We design the attribution so it stands up to reference checks.
02
Established sponsors raising the next vintage
Portfolio by fund, DPI and TVPI by vintage, the pipeline for the new fund, and what changed since the last one.
03
Sector and strategy funds
Industrial, self-storage, student housing, opportunity zones, debt funds. We build the sector thesis into the design rather than bolting it on.
Sample slides
Sample slides, in house style.
Generated in our editorial discipline — framed to your vertical. Every deck we ship is original and bespoke.
Questions
The answers we give most often.
- What goes in a real estate fund pitch deck?
- Executive summary, strategy and thesis, target markets, track record by realised deal, case studies, pipeline, fund terms and structure, the team with attribution, risk management, and the process for LPs. Typically 15 to 25 slides plus an appendix.
- How do you present the track record?
- A table LPs can audit: deal, asset type, market, acquisition and exit dates, total cost, equity invested, realised multiple and IRR, with projected deals clearly separated from realised ones. Then two or three case studies as spreads.
- Do you build the LP teaser and data-room set too?
- Yes, in the LP Package and the Capital Formation Suite: a two-page teaser, a track-record appendix that answers the DDQ questions, and a data-room version of the deck.
- How much does a real estate fund pitch deck cost?
- Fund Deck $3,500, LP Package $6,500, Capital Formation Suite $10,000. Every tier lists what it does and does not include. Legal documents such as the PPM and LPA are not design work and are scoped by your counsel.
- Can you work from our existing fund deck?
- Yes. Most fund decks we design are a rebuild of a working deck that grew by accretion. We restructure it around the allocator's reading order and redesign every slide.
Next step
Raising a real estate fund?
Send us the strategy summary and your track record spreadsheet. We will tell you within a day what the deck should look like and which tier fits.