A studio service
PropTech pitch deck design fluent in real estate and in venture.
PropTech founders pitch to two audiences who do not speak the same language: venture investors who want ARR, retention and a market that compounds, and real estate operators who want to know you understand a lease. We design PropTech decks that hold both, the industry fluency that earns trust and the venture metrics that earn the term sheet.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for a detailed raise or a sales process — full appendix, plus a condensed version. Partnering and out-licensing packages are scoped separately.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
These are starting points for the scope listed, not a maximum. Larger or more specialised work — a full appendix set, regulated or clinical material, or a partnering package built to a conference deadline — is scoped and quoted per project.
N° 01What PropTech decks get wrong
Four ways the round goes quiet.
01
A market size that is the whole industry
"Real estate is $300 trillion" is not a TAM. We size the market from the buyer, the unit and the price, bottom-up.
02
Ignoring the sales cycle
Real estate buys slowly. Investors know it; a deck that pretends otherwise loses them. We show the cycle and the go-to-market built for it.
03
Product without the workflow
Screenshots without the operator's day. We design the product section around the job it replaces.
04
Traction without retention
Logos and pilots need net revenue retention and the expansion story beside them.
N° 02Who this is for
Software, marketplaces, and fintech for property.
01
Property management and operations software
Where retention and the operator's workflow are the proof.
02
Marketplaces and transaction platforms
GMV, take rate, liquidity and both sides of the market.
03
Real estate fintech and data
Lending, insurance, valuation, data. Where the model needs the regulatory and capital story too.
Sample slides
Sample slides, in house style.
Generated in our editorial discipline — framed to your vertical. Every deck we ship is original and bespoke.
Questions
The answers we give most often.
- What should a PropTech pitch deck include?
- The real estate problem in operator terms, the product and the workflow it replaces, bottom-up market size, business model, traction with retention, go-to-market through the industry's sales cycle, competition, team with real estate and technology credibility, financials, and the round.
- How is a PropTech deck different from a SaaS deck?
- The buyer. A SaaS deck can assume a fast, self-serve sale; a PropTech deck has to show a long enterprise cycle with brokers, owners or managers and prove the economics survive it.
- Do you design for real estate strategic investors as well as VCs?
- Yes. The industry version leans on the operator case and the pilot results; the VC version on the metrics and the market. One design, two emphases.
- How much does it cost?
- Essential $2,000, Standard $4,000, Complete $7,500, the studio's standard startup ladder. Financial modelling and market research are not included in Essential.
- How long does it take?
- Ten business days for Standard from a written narrative and your metrics. Rush is available on Complete.
Next step
Raising for a PropTech company?
Send us the current deck or a one-page narrative and your metrics. We will come back with a slide plan and a tier.